National Bee Week 2012 : L♥ve Our Kiwi Bees!
Monday 20 August – Friday 24 August 2012
National Bee Week 2012 Media Report
This year’s National Bee Week focused primarily on obtaining media coverage. We achieved some great exposure for Bee Week, across a wide range of media.
The NBA distributed six media releases for Bee Week: the main Bee Week release was sent to all media in our database (radio, television, internet, all newspapers, magazines and rural media). The other releases were tailored to specific media outlets: Campbell Live and Close Up, Good Morning, Breakfast on TV One, Sunday and 60 Minutes, and one to all gardening magazines.
In total, there were approximately 80 articles featured across a range of television, radio, internet and print outlets (this number includes coverage generated by the media giveaways, which are discussed in more detail below).
The 80 articles include 8 television appearances and 10 radio interviews. Large-scale media who featured Bee Week, and should be noted, included: Newstalk ZB, Country 99 TV, 3 News website, CTV, Good Morning ( three separate Bee Week appearances), Sticky TV, Radio Live, Stuff.co.nz, New Zealand Herald website, Otago Daily Times, Sunday Star Times ‘Sunday’ magazine, and 5 interviews on Radio New Zealand. Thousands of gardeners have also been made aware of how they can help bees. NZ Gardener Editor Lynda Hallinan sent an article out to 26,000 gardeners on the magazines email list. Go Gardening Magazine (a free magazine available at hundreds of garden centres around the country) also ran an article on Bee Week and how to help bees.
Other outlets that featured articles about Bee Week included: Southland Times, Manawatu Standard, Hawkes’ Bay Today, Timaru Herald, Nelson Mail, Marlborough Express, Auckland Weekend Herald, Waikato Times, NZ Tree Grower, Manukau Courier, North Canterbury News, Northern Advocate, Oamaru Mail, Wanganui Chronicle, Auckland Eastern Courier, Auckland City Harbour News, Courier Country, The Tribune Palmerston North, Central South Island Farmer, Rodney Times Auckland, Northland Age, Central Canterbury News, Motueka-Golden Bay News, Taranaki Daily News, Southland Times, Gisborne Herald, Taupo Times, Waitomo News, Mountain Scene, The Ensign, Bay of Plenty Times, West Coast Messenger, Taupo Weekender, Yahoo! News, Rhema radio station, Home paddock blog, LiveSPORT radio, Wanganui Chronicle website, Northern Advocate website, Manawatu Standard website, Gisborne Herald website, and garden-nz.co.nz.
At this point, this is not a complete list, as articles about Bee Week are continuing to be included in the media this week as well.
Seven media advisories were sent to local newspapers to advise them of beekeeper visits to schools and other community activities, including an observation hive at Porirua Library and the Waikato Branch display at Chartwell Square. These advisories were sent to the Manawatu Standard, Wairarapa News, Wairarapa Times Age, Kapi Mana News, City Life Porirua News, Northern Courier, The Wellingtonian, Upper Hutt Leader, Hutt News, Kapi Mana News, Kapiti Observer, Papakura Courier, Franklin County News, Cambridge News, Cambridge Edition, Hamilton News, Hamilton Press, Waikato Times, Opotiki News, and the Gisborne Herald.
Of these advisories, the most successful outcome was a great article in the Manawatu Standard detailing Mali Swanney’s school visits with her son, which later appeared on www.stuff.co.nz.
As part of Bee Week, the NBA contacted a wide range of commercial beekeepers to request that they donate product for our media giveaways. In total, 20 commercials kindly donated product which amounted to a value of just over $3,000.
Twelve newspapers ran competitions or giveaways to celebrate Bee Week: Bay of Plenty Times, Gisborne Herald, Marlborough Express, Nelson Mail, Southland Times, Waikato Times, Taupo Times, Northern Advocate, Oamaru Mail, Mountain Scene, The Ensign, and Hawkes’ Bay Today.
The majority of these papers included content about Bee Week alongside the competition/giveaway, with some including full page articles to celebrate Bee Week. Some newspapers have contacted us in the past week, and stated that they have been overwhelmed with entries – to the point where they can’t cope with them all!
For more information please contact the NBA on 04 471 6254 or email email@example.com if you would like to receive some copies of the Love our Kiwi Bees brochure or poster. Please note there will be a charge for postage and packaging, and an additional charge for rural delivery.
The NBA would like to give special thanks to Maureen Maxwell of Wild Forage Ltd who has donated proceeds from the sale of Wildflower Bee Friendy Mix seed packets to support National Bee Week 2012.
Wild Forage in collaboration with Wildflowerworld.com has packed a Wildflower Seed Rescue Remedy for Bees. This low growing mix contains 17 bright and cheerful flowers that will seed down and spring back into life each year. An asset in your garden, orchard or hedgerow, but a lifesaving source of nectar and pollen for NZ bees.
To find out more about growing your very own wildflowers to support our Kiwi Bees visit www.wildforage.co.nz
The NBA would also like to thank the following companies that have generously donated products to support National Bee Week 2012.
The Honey Collection
The Honey Company
Steens New Zealand
New Zealand Honey Ltd
Honey New Zealand
Nature's Country Gold
Bee My Honey
J. Friend & Co Honey